Pretty You London
I have worked as a product developer at Pretty You London, which is a premium nightwear brand based in Manchester. Using the knowledge I have acquired as a designer and merchandiser, I oversee the design process from concept through to production, working closely with factories and garment technologists to ensure each piece meets high standards of quality and wearability. My responsibilities include trend research, creating mood boards, designing seasonal collections, selecting fabrics and trims, and developing bespoke prints.
Daisy Street
During my time at Daisy Street, I worked as a multi-product designer, designing garments from dresses, knitwear to graphic tees. This product was mainly sold across its own website, as well as on several retailers such as ASOS, Nasty Gal, DV8. My designs have been very successful and I was responsible for numerous bestsellers across the range.
